TikTok is introducing a updated setting that allows them to lessen the volume of artificial intelligence-produced media appearing in their feeds. This move comes as the company revealed that it presently contains in excess of 1 bn content made with AI.
Trial and Implementation
The new functionality is being tested over the following weeks before a widespread release. This shift aligns with a rise in AI content, fueled by new content generation software.
The Broader AI Trend
Studies have shown that nearly one in 10 of the fastest-growing content creators on a popular video site exclusively feature clips produced artificially. A significant portion of this output is considered mass-produced AI material, a term for poor-quality, factory-style content that is typically absurd or surreal.
“We know from our community that many people appreciate content created using AI tools, from computer-generated images to science explainers, and we want to provide users the power to adjust the amount of that, based on their own likes,” said a platform representative.
AI on the Platform
TikTok disclosed that there are presently 1.3bn videos on its network identified as artificially created. Overall, over 100 million pieces of content are submitted to the app every day, making clips made by AI a minor percentage of its total content library.
Customizing Your Feed
Viewers will be in a position to limit or boost the level of AI-generated videos they watch by using the content preference setting in the platform and picking the AI content topic. Further subjects that can already be modified under the filter cover politics, style, beauty, and movement.
AI Disclosure Rules
Its policies mandate content makers to identify convincing AI-made content, and it forbids dangerous fake videos of well-known individuals or emergencies. Any authentic-looking AI-generated clip that is not labeled can be deleted under its user guidelines.
Additionally, the service will from now on add an AI-generated watermark to content produced via its built-in AI features, or flagged by an collaborative effort for identifying artificial media. This measure is intended to stop users from seeking to bypass the labeling process.
Responsible AI Funding
TikTok is also launching a two million dollar AI literacy fund for experts and institutions to create informative material about ethical AI use. This project will benefit educational bodies specializing in teaching coding and technology.
Moderation Strategy
The platform has supported its content review process, during controversy over intentions to lay off numerous review team members in the United Kingdom. TikTok is set to reduce a significant number of roles in its trust and safety team in London, with labor groups and online safety experts raising concerns that staff are being displaced by machine-led review.
A trust and safety lead explained that human moderation would continue to be important, but artificial intelligence can protect employees by eliminating the most distressing content ahead of it gets reviewed by humans. The platform stated a significant reduction in explicit and harmful content seen by safety staff over the past year due to the use of its automated systems.
“We think that it’s essential to integrate staff and AI to keep the platform safe,” the executive stated. “We’ll have people as involved in the system, but we further consider it’s extremely critical to reduce exposure to harmful content as swiftly, which is where a significant AI assistance is really helping us process content quickly.”
